Designing
Designing
Designing
Designing
stuff that ships
and leveling up teams
with data and research
the future
stuff that ships
stuff that ships
and leveling up teams
with data and research
the future
stuff that ships
stuff that ships
and leveling up teams
with data and research
the future
stuff that ships
stuff that ships
and leveling up teams
with data and research
the future
stuff that ships
I'm a design leader with 12 years of experience based in D.C.
I'm a design leader with 12 years of experience based in D.C.
I'm known for guiding teams to ship impactful work in record time. I've led teams at companies big and small, shipping consumer-facing mobile and web products, big and technical enterprise tools, search and recommendations systems, and dynamic two-sided marketplaces.
I'm known for guiding teams to ship impactful work in record time. I've led teams at companies big and small, shipping consumer-facing mobile and web products, big and technical enterprise tools, search and recommendations systems, and dynamic two-sided marketplaces.
I’m a chameleon, a teacher and a mentor.
I’m a chameleon, a teacher and a mentor.
I'm ready to talk about design, user research, business, metrics, product strategy, content, data science, hiring, GenAI, learning new stuff. I help level up teams, bringing deep and broad expertise. I care a lot about the folks on my team, it's my job to help them grow and succeed, to learn from them, and to teach them about the cool things I've learned.
I'm ready to talk about design, user research, business, metrics, product strategy, content, data science, hiring, GenAI, learning new stuff. I help level up teams, bringing deep and broad expertise. I care a lot about the folks on my team, it's my job to help them grow and succeed, to learn from them, and to teach them about the cool things I've learned.
I believe in a healthy challenging of the status quo.
I believe in a healthy challenging of the status quo.
I take big bets. I can reach across orgs and bring teams together to drive value to users and the business. I become good friends and allies with engineering and product. I can even design stuff sometimes.
I take big bets. I can reach across orgs and bring teams together to drive value to users and the business. I become good friends and allies with engineering and product. I can even design stuff sometimes.
Indeed
Helping people get jobs
I managed the Trust & Safety portfolio at Indeed, where I led a group of talented designers, content writers, researchers, and UX developers to transform Indeed into the most trusted job board on the internet.
This is a GROWTH team that's achieved outstanding results through rigorous A/B testing. In two years we reduced fraud at Indeed by 83%.
This is a GROWTH team that's achieved outstanding results through rigorous A/B testing. In two years we reduced fraud at Indeed by 83%.
Mintt Data
Bringing physical mail into the digital world
I'm the Head of Design at Mintt Data, a startup in the political space that's shaking up how political campaigns develop their strategy during elections.
Political campaigns have multi-million dollar budgets to send out mail to persuadable voters. Behind each mail piece, there are hours upon hours of strategy and research. Mintt is able to bring clarity and insights about the mail the opposition is sending out for the first time ever.
Political campaigns have multi-million dollar budgets to send out mail to persuadable voters. Behind each mail piece, there are hours upon hours of strategy and research. Mintt is able to bring clarity and insights about the mail the opposition is sending out for the first time ever.
Capital One
Changing banking for good
I was a principal designer and senior design manager building next generation tools for data scientists and machine learning engineers. This was a complete 0 -> 1 product that's helping change banking for good.
I developed an educational curriculum to help designers new to the space onboard and learn the basics of working with data. If you're looking for a design-person that can help you make sense of data, AI, machine learning — I'm your person.
I developed an educational curriculum to help designers new to the space onboard and learn the basics of working with data. If you're looking for a design-person that can help you make sense of data, AI, machine learning — I'm your person.
Alarm.com
Your smart home on every device
I was the second designer at Alarm.com, a home automation and IoT company. During my time there, I designed and shipped over 20+ products and worked on every platform — iOS, Android, web, iPad, and Apple Watch.
I had the opportunity to fly to the Apple Campus and breathe the same air *gasp* as Jony Ive's Human-Computer Interaction team to create one of the first apps for Apple Watch.
My analytics tell me not a lot of people make it to this case study. There's some cool videos and animations! You should check it out :)
I had the opportunity to fly to the Apple Campus and breathe the same air *gasp* as Jony Ive's Human-Computer Interaction team to create one of the first apps for Apple Watch.
My analytics tell me not a lot of people make it to this case study. There's some cool videos and animations! You should check it out :)
Data for Designers
Data is complicated,
I'll help you make sense of it
Data is complicated, let
me help
You know how Spotify can create a custom playlist with songs you love but have never heard of? How TikTok can give you super niche recommendations? And how a Tesla can drive itself? All of that is possible because of the power of data.
Data for Designers
Data is complicated,
I'll help you make sense of it
You know how Spotify can create a custom playlist with songs you love but have never heard of? How TikTok can give you super niche recommendations? And how a Tesla can drive itself? All of that is possible because of the power of data.
Using metrics is a crucial part of making good decisions when designing software, but that is just the tip of the iceberg when using data for design. This knowledge has been has been transformational for my career and the way I think about solving problems.
Using metrics is a crucial part of making good decisions when designing software, but that is just the tip of the iceberg when using data for design. This knowledge has been has been transformational for my career and the way I think about solving problems.
Friends of UX
Leveling up your team's
design skills
Do you know what a Cloze test for copy testing is? How about a cognitive walkthrough? This is a resource I've created for my teams and mentees who are looking to level up their craft.
Hi, I'm Luis like Louisiana
I took the scenic route to design. I studied Computer Science and worked as a software engineer about 15 years ago, but I wanted to be the one INVENTING what engineers work on, it turns out that's designers.
Over the past 12 years of my design career, I’ve grown the most as a practitioner when I’ve learned more about the disciplines that partner with design, like content, research, and data science. I’ve compiled a lot of my learnings in this little resource I’m calling Friends of UX. Hopefully you'll find something new and interesting.
I'm originally from Guatemala, I play a lot of videos, I learned English by playing Pokemon and watching Friends and I really like pizza. If you want to know a little bit more about me you can see the TL;DR in 30 seconds here.
I took the scenic route to design. I studied Computer Science and worked as a software engineer about 15 years ago, but I wanted to be the one INVENTING what engineers work on, it turns out that's designers.
As a manager
As a leader
As a designer
As a person
Over the past 12 years of my design career, I’ve grown the most as a practitioner when I’ve learned more about the disciplines that partner with design, like content, research, and data science. I’ve compiled a lot of my learnings in this little resource I’m calling Friends of UX. Hopefully you'll find something new and interesting.
I'm originally from Guatemala, I play a lot of videos, I learned English by playing Pokemon and watching Friends and I really like pizza. If you want to know a little bit more about me you can see the TL;DR in 30 seconds here.
I go to museums sometimes and I take pictures, find more @luisinmuseums
I go to museums sometimes and I take pictures, find more @luisinmuseums
