Designing

Designing

Designing

Designing

stuff that ships

for global audiences

with data and research

the future

stuff that ships

stuff that ships

for global audiences

with data and research

the future

stuff that ships

stuff that ships

for global audiences

with data and research

the future

stuff that ships

stuff that ships

for global audiences

with data and research

the future

stuff that ships

I'm a design leader based in Washington D.C.

I'm a design leader based in Washington D.C.

I've worked at companies big and small, leading teams that have built consumer-facing products, big and technical enterprise systems, and dynamic two-sided marketplaces.

I've worked at companies big and small, leading teams that have built consumer-facing products, big and technical enterprise systems, and dynamic two-sided marketplaces.

I believe in challenging the status quo.

I believe in challenging the status quo.

Blurring the lines between product and design, making big bets, and finding opportunities to bring teams together.

Blurring the lines between product and design, making big bets, and finding opportunities to bring teams together.

Indeed

Indeed

I was the design leader for the Trust & Safety portfolio, where we built the most trusted job marketplace on the Internet and reduced fraud by 83%.

Capital One

Capital One

I joined Capital One to develop Capital One's internal data search engine, The Exchange. This platform is used by hundreds of data analysts, data scientists and software engineers at Capital One to unlock the potential of data and deliver value to customers.

Mintt Data

Mintt Data

Mintt Data is a startup in the political space that is unlocking data and insights about political mail.

Alarm.com

Alarm.com

Alarm.com

Alarm.com

Alarm.com is a home automation and Internet-of-Things company. I got to launch over 30 products in my time there and design for every platorm.

Data for designers

Data for designers

Data for designers

Data for designers

Data informed, data-driven, qualitative vs quantitative data, they're all important, but there is even more potential for new products and solutions if designers learn the basics of machine learning and artificial intelligence. This toolkit can help you take the first steps in a new journey.

Friends of UX

Friends
of UX

Friends
of UX

Friends
of UX

Design is hard, but you don't have to do it alone. I've created this resource for anyone working in tech who wants to learn a little bit more about the basics of UX, content design, research, development or product management.

I advise startups on how to increase their impact through design and research. I have added polish and oomph to pitch decks, refined content to capture target users, even built entire products that look good and deliver outcomes for the business and end users.

I advise startups on how to increase their impact through design and research. I have added polish and oomph to pitch decks, refined content to capture target users, even built entire products that look good and deliver outcomes for the business and end users.

I advise startups on how to increase their impact through design and research. I have added polish and oomph to pitch decks, refined content to capture target users, even built entire products that look good and deliver outcomes for the business and end users.

I advise startups on how to increase their impact through design and research. I have added polish and oomph to pitch decks, refined content to capture target users, even built entire products that look good and deliver outcomes for the business and end users.

I also mentor designers at all stages and help them level up as practitioners. My mentees learn how to design creative and influential decks, portfolios, and case studies that have landed them their dream jobs.

I’m a strong design and technology generalist who believes in setting a vision, removing roadblocks and empowering teams to chart their own course. If you have tough and technical problems to solve, I can help.

I also mentor designers at all stages and help them level up as practitioners. My mentees learn how to design creative and influential decks, portfolios, and case studies that have landed them their dream jobs.

I also mentor designers at all stages and help them level up as practitioners. My mentees learn how to design creative and influential decks, portfolios, and case studies that have landed them their dream jobs.

I also mentor designers at all stages and help them level up as practitioners. My mentees learn how to design creative and influential decks, portfolios, and case studies that have landed them their dream jobs.

I’m a strong design and technology generalist who believes in setting a vision, removing roadblocks and empowering teams to chart their own course. If you have tough and technical problems to solve, if you're looking for a design partner to build the next version of your product, I think I can help.

I’m a strong design and technology generalist who believes in setting a vision, removing roadblocks and empowering teams to chart their own course. If you have tough and technical problems to solve, if you're looking for a design partner to build the next version of your product, I think I can help.

I’m a strong design and technology generalist who believes in setting a vision, removing roadblocks and empowering teams to chart their own course. If you have tough and technical problems to solve, if you're looking for a design partner to build the next version of your product, I think I can help.

About

About

About

Hi, I’m Luis
'like Louisiana'

Hi, I’m Luis
'like Louisiana'

I took the scenic route to design. I studied Computer Science and worked as a software engineer about 15 years ago, but I always found myself wondering who got to come up with the features that I would spend hours and hours coding. I learned it was the role of designers, and I figured I'd give that a try.


Over the past 10 years of my design career, I’ve grown the most as a practitioner when I’ve learned more about the disciplines that partner with design, like content, research, and data science. I’ve compiled a lot of my learnings in this little resource I’m calling  Friends of UX. Hopefully, you'll find something new and interesting.

I'm originally from Guatemala, I play a lot of videos, I learned English by playing Pokemon and watching Friends and I really like pizza. If you want to know a little bit more about me you can see the TL;DR in 30 seconds here.